Aeria Games and gamigo AG have announced a “strategic merger” of the two companies into a single entity. From the press release:
Combining the two complementary online and mobile games portfolios will make it possible to tap substantial synergy potential. The joint company has a wide reach, marketing its games in over 40 countries, with a focus on Europe and North America. The new publisher has offices in Berlin, Hamburg, Münster, Seoul, Chicago, and San Francisco. The company boasts numerous strong and popular client and browser games (including Echo of Soul, Fiesta Online, Aura Kingdom, and Desert Operations) as well as titles in the fast-growing mobile segment (including Goal One and Dawn of Gods) and already has various new games in the pipeline (including Diddl and Bless) for the coming years.
So far, no news has been released on whether the new company will retain the Aeria Games or gamigo AG branding or if the new company will have a completely new name, but the quote from the press release above leads me to believe it will adopt an entirely new moniker.
A new name might even go a long way for these two companies as both have been known to publish games with pay-to-win (P2W) models. Aeria Games has, at least in recent times, attempted to distance itself from that practice, so perhaps this is a further step toward that goal. I wouldn’t expect any games moved to the new, merged publishing company to be stripped of their P2W items; however, going forward, perhaps it’s something they’ll make strides to avoid — especially highly anticipated games on the horizon like Bless and Twin Saga.
The CEO of gamigo says:
“We aim to jointly hone one of the leading European platforms for online and mobile games for international operations. Our synergies are strong and we are planning to generate further profitable revenue growth both organically and by making further acquisitions with a view to extending reach, portfolio, technology, sales channels and partner networks. Together we hold a leading market position.”
And the Managing Directory of Aeria Games, Oliver Strutynski adds:
“The merger of gamigo and Aeria Games will give rise to a new, strong player in the international games business with a fantastic line-up.”
Both quotes ring true in the free-to-play (F2P) market, but it remains to be seen whether or not they can shake their P2W reputation.
For the full press release, click here.